How to Use LinkedIn? – Tips for Business Growth & Branding

How to Use LinkedIn, Image Credit: Pixabay

Our View

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🧿 The ‘How to Use LinkedIn Guide’ has been created to make life easier and to ensure that you fully Utilise and Embrace what the platform has to offer.

🧿 It’s a resource that will benefit anyone who wants to Excel, whether you are a Business owner, Employer, Recruiter, CEO, Entrepreneur, Solopreneur, Startup Business, Employee or Job Candidate.

🧿 It’s a professional network that allows you to build credibility, create a meaningful network and establish your company as a Thought Leader.

Is Creating a LinkedIn Account Free?

Yes it’s free to join but once you’ve become a member there are premium options that you can consider, sometimes you may get the first month or more free. Depending on the type of promotional offer available.

Who Are LinkedIn?

Image by Pete Linforth from Pixabay 

An American business- and employment-oriented online service that operates via websites and mobile apps. Launched on May 5, 2003, the platform is primarily used for professional networking and career development, and allows Jobseekers to post their CVs and employers to post jobs. As of 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals.

Since December 2016, it has been a wholly owned subsidiary of Microsoft. As of September 2021, the Company has 774+ million registered members from over 200 countries and territories.

Members are allowed (both workers and employers) to create profiles and “connect” with each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a “connection”.

The platform can also be used to organize offline events, join groups, write articles, publish job postings, post photos and videos, and more. – This information was kindly provided by Wikipedia, the free encyclopedia.

Amazing LinkedIn Facts

• More than 58 million companies listed on the site
• 52 million people searching for jobs every week
• 77% of recruiters regularly use it.
• 122 million people received an interview through this platform
• 35.5 million having been hired by a person they connected with on the site.
• 101 Job applications are submitted through this platform every second
• 8 people hired every minute

Credit: 2023 Statistics kindly provided by Kinsta

How Can LinkedIn Benefit My Business?

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• Your Business will perform better on most search engines, including Google
• Limitless world of Networking
• Find great Employees
• Connect directly with your target market
• Communicate with industry leaders
• LinkedIn Recommendations are very powerful testimonials
• If you put the effort in by optimizing your LinkedIn profile, commenting on posts, creating your own content and answering questions, more and more people will want to join you on your company’s journey.

LinkedIn Tips for Businesses

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• We want your business to succeed.
• As the ‘Amazing LinkedIn Facts’ demonstrate above if you want your business to be successful then you need to have an effective strategy.
• Our ‘LinkedIn Tips for Business’ will help you with that.

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How to Find the URL for a Specific LinkedIn Post?

Image Credit: Pixabay

Benefits?

If you forgot to make a note of the URL when you first published a post, this solves that problem.

How to Do it?

You can access specific shared content on LinkedIn directly using the unique URL assigned to each post.

To find the unique URL for a – Read More

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LinkedIn Sign-Up Process

A fairly straightforward process but please bear in mind the following:

• You must use your real name when creating your profile
• Company names and fictitious names or aliases are not allowed

Image Credit: Pixabay 

Benefits?

✅ Help rank Your Name on Google

✅ Build Your own Brand

How to Sign Up?

To join LinkedIn and create your profile: – Read More

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Skills Endorsement

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Endorsing your connections’ skills is a way to recognize any professional abilities that you’ve seen them demonstrate. 

Benefits?

“Apart from the initial impression of peer affirmation, they in fact also determine the number of search appearances (and therefore profile views)”. – Mathew Warboys :: Dream Job Hub

How to Endorse Skills?

Skills Endorsement Overview – Including specific skills on your LinkedIn profile is a – Read More

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The Importance of a LinkedIn Profile That’s Fit for Purpose

Image by Gerd Altmann from Pixabay 

A fully Optimized LinkedIn Profile that has all the various elements set up correctly can deliver the following:

Benefits?

• You will become visible to Recruiters and the LinkedIn Community
• Recruiters will come to you, if you do this properly or engage a professional Writer/Coach to do this for You. They can increase the odds and shorten the timescales to You successfully landing your Dream Job.
• Recruiters and Potential Connections have a better understanding of why you are on the platform and what you could offer.
• Increased Credibility
• There are Experts, like Dream Job Hub that will help to put you ahead of the competition and position you as a Thought Leader in your industry.

How do I Create a Good LinkedIn Profile?

Your LinkedIn profile is a professional landing page for you to manage your personal brand. A LinkedIn profile is a great way for you to – Read More also watch the video.

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Why Change Your LinkedIn Page Public URL?

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Benefits

• Customizing your public profile URL makes you easier to find
• It’s a quick, easy way to differentiate you from all of the other users out there
• Boosts your credibility
• This is an example of the effectiveness of such a strategy. We changed our LinkedIn Page Public URL to https://www.linkedin.com/in/jeff-parnell-jobploy-solutions-register/ – As you can see the new URL showcases very well our company name and looks more professional.

How to Edit the LinkedIn Page Public URL?

Every Page and Showcase Page is assigned a URL with a unique identification number that’s visible to admins only. This is – Read More

Why Create LinkedIn Polls?

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According to The Yardstick Agency, Linkedin Polls:

• Provide useful data and insights which can be used in your wider marketing.
• Can be a magnet for comments.

Benefits?

• If done well, these polls can drive engagement with your potential audience
• Can also help you to learn more about your audience, particularly useful if you’re a company

How to Create a LinkedIn Poll?

You can create a poll from LinkedIn’s homepage. If you’re an Admin – Read More

In Conclusion

More and more businesses are realising that an effective LinkedIn strategy is the way forward.

This is because it’s probably the most trusted social media platform and allows you to talk directly to your target market.

You can set yourself up and your company as being ‘Thought Leaders’ or Experts in your field.

From my own personal experience on LinkedIn I’ve found that the following quote sums up the best approach to get business success in the future.

“If you want to lift yourself up, lift up someone else” –Booker T. Washington

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Author

Jeff Parnell

LinkedIn Profile

✦  Founder of Garniche Jobs UK

✦  Founder of Garniche Jobs London

✦  Founder of the LinkedIn Group:  Jobseeker Talk

✦  CEO & Founder of  

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